MINOBI B.L.I.R. has a high level of expertise in the training and duties of an information officer whose role he judges to a large extent the image of the business or organization.
In our country there are huge mistakes in the choice of positions for Spokesperson.
Spokesperson is not identified and is not related to the journalistic profession. In any case, he looks after the development of reciprocal relations of mutual communication, but has no journalistic role because he does not write or report, he does not record the news as a public information officer, but pours news into this category that informs public opinion to journalists.
His education is in the field of communication strategy, physical communication, encyclopedic and subject-specific knowledge, psychology, sociology, presentation techniques, rhetoric and administration.
He must have a very good image, withstanding pressure, patience, empathy, calmness, being a good and prominent orator, having a direct connection to everyday life and being able to interpret and analyze social trends, structures and developments.
Spokesperson or Informative Manager or Information Officer is called the Public Relations Consultant who is highly trained in media relations and has as his mission the briefing of journalists as well as the continuous flow of information in cases of Judgment.
Spokesperson’s Job Descriptions .
To be constantly trained in communication with the media. MEDIA TRAINING.
Be prepared for potential crises.
To withstand harsh conditions of high pressure.
Be able to handle rumors.
Disseminate news to journalists so they can inform the public.
Provide realistically the future and the evolution of the crisis.
The Work of the Spokesperson.
The Spokesperson must know and be able to organize a press conference within a few hours.
It should provide effective media interviews to media training.
It is a leading figure.
It works together and harmoniously with people.
It performs educational exercises in crisis scenarios.
It plans the Management and Communication Management strategy.
It coordinates all the parties involved so that they can work to exit the crisis.
It has lists of journalists and media.
He has at his disposal all the details of his associates.
Identifies space for an extraordinary press conference.
Ensures smooth and seamless communication between journalists and the organization.
With respect and morality, it does not allow intervention within the crisis, except for special groups.
Provides the necessary information to journalists.
Ensure the dissemination of information to public opinion.
Form short, blatantly clear messages.
The Information Officer, towards the media.
He answers the phone calls of journalists.
Creates Press Center.
Programming Interview and Press Updates.
Prepares Press Releases in foreign languages.
Keeps a contact with the media.
It publishes the extent of the crisis and the numbers of the damage.
It monitors the performance of information from the media as it is published.
The Information Officer, towards the media. The answers.
Who are involved?
What exactly has happened?
How did the incident happen?
Forecasts for the event?
Prohibited phrase: OYDEN SCHOLIO.
The Information Officer, towards the media. The language.
The Government Spokesman:
The government spokesman is responsible for the protocol of incoming and outgoing information, and has the additional responsibility for the validity of the incoming and the persuasive of the outgoing.
The government spokesman is morally and in a spirit of truth in information and information.
The government spokesman preserves news coverage on national issues.
Protects the authority of the government.
Protect the Prime Minister’s face.
Respect for balance in defending organs and executives.
The Government Speaker:
It needs to know the policy and information of the sectors.
Be ready on a 24-hour basis.
It should not be disguised.
Beware of verbal and extracurricular communication.
It makes the information public.
Designs the right messages.
Selects ways of communicating.
Prepares press releases and press conferences.
He appreciates the situation.
Controls the information being channeled.
It provides staff and telephones to respond to media and audiences.
Crisis Communication Manager
Uses language simple and comprehensible.
It shows empathy.
It shows knowledge.
Is honest .
He avoids the impulses.
He answers all the questions.
The 5 Cs of the Spokesperson:
Concern – concern for the problem, for people.
Clarity – organizations must speak clearly. Explain the crisis since its first eruption.
Control (control) – when the spokesperson speaks to Media, he must be in control of the situation.
Confidence – he must maintain his confidence and inspire confidence.
Competence – the spokesperson must have the ability to exit the crisis.